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The Brand Experience & Marketing Operations team ensures that brand strategy, category priorities, and marketing execution operate as one cohesive system across the organization. The team establishes the strategic frameworks, operational processes, and cross‑functional alignment required to deliver consistent, accurate, and customer‑centered marketing across all touchpoints.
The Sr. Brand Experience Strategist drives the development and integration of enterprise level brand narratives and category story frameworks. This role partners closely with Merchandising, Creative, Retail Media, Digital, Own Brand, and In-Store Experience to translate business goals, customer insights, and seasonal priorities into clear, actionable marketing strategies.
The Sr. Brand Experience Strategist ensures brand stories, category strategies, and promotional priorities come together cohesively across touchpoints and supports the Sr. Manager, Brand Experience & Category Strategy in governing standards, briefs, and operating rhythms that enable consistent customer experiences. This role serves as a senior subject matter expert in brand narrative development and integrated storytelling, providing deep expertise that informs enterprise marketing work.
This role applies a strong customer lens - grounding narratives and briefs in customer insights, business opportunities, and competitive trends to help create cohesive, omnichannel experiences that strengthen brand connection and influence customer behavior.
What You'll be Doing:
- Develop enterprise brand stories, seasonal narratives, and tentpole messaging frameworks that guide planning across marketing, merchandising, and creative teams.
- Translate merchant priorities and business inputs into category‑specific storylines, insights, and go‑to‑market recommendations.
- Own the development, refinement, and governance of complex brand stories, seasonal narratives, and integrated creative briefs for major enterprise and cross‑category initiatives - ensuring clarity of objectives, insight‑driven direction, strategic cohesion, and a consistent message hierarchy.
- Partner with Brand Experience & Category Strategy, Marketing Operations, In-Store Experience, Creative, Retail Media, Digital, Own Brand, and Category Management to ensure connected stories across media, digital, in‑store, and owned channels.
- Synthesize insights and cross‑functional inputs including customer behavior, category trends, and campaign performance to inform integrated planning and shape recommendations for timing, prioritization, and narrative direction.
- Lead analysis of category and campaign performance insights to inform future narrative evolution, messaging updates, or strategic pivots.
- Uphold brand guardrails, messaging standards, and storytelling frameworks; identify opportunities to improve clarity and consistency across teams.
- Deliver strategic recommendations that shape narrative direction and support enterprise planning and category storytelling, ensuring cross‑functional alignment and escalating unresolved issues to the Sr. Manager, Brand Experience & Category Strategy.
- This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required.
What You Bring with You (Qualifications):
- Bachelor's degree in Marketing, Business, Communications, or related field (required).
- 6-8+ years in brand strategy, category marketing, and/or integrated marketing planning required.
- Strong experience turning insights into narratives, developing briefs, and guiding cross‑functional teams through strategic planning.
- Experience with customer‑centered marketing, category insights, or omnichannel storytelling preferred.
- Prior people leadership experience preferred.
- Strong strategic narrative development and brand planning capabilities.
- Excellent communication, synthesis, and storytelling skills.
- Expertise in retail/category strategy and go‑to‑market planning.
- Ability to influence without authority and collaborate across merchandising, marketing, creative, media and operations partners.
- Strong analytical capability and ability to synthesize insights into strategy.
- Excellent communication, facilitation, and leadership skills.
- Comfortable navigating ambiguity and mentoring team members.
We opened our doors more than 90 years ago with the goal of helping people provide for themselves and their family. Today we're a multi-billion dollar retailer with more than 70,000 employees across six states. Our Midwest geography includes corporate offices in Grand Rapids, Michigan, plus manufacturing facilities, distribution centers and over 270 stores across Michigan, Illinois, Indiana, Kentucky, Ohio and Wisconsin.
Meijer is an Equal Opportunity Employer, fostering a diverse and inclusive workplace. We are committed to treating all persons with dignity and respect. Meijer's policy is to not discriminate because of any applicant or team member's race, color, national origin, sex, sexual orientation, gender identity or expression, pregnancy, religion, age, physical or mental disability, uniformed service or veteran status, or any other lawfully-protected classification. If you have a disability and require a reasonable accommodation to complete any part of your application, please
click here to submit your request. Submissions that are not seeking help to complete the application due to a disability will not be responded to.
